Home CRM Sales & Order Management (SOM) Sales & Order Management (SOM) Workflow-native uniqueness instead of Customer Records boredom Close revenue faster and fulfill flawlessly on one AI-ready platform. Unify lead-to-cash with governed, AI-powered workflows so what’s sold matches what’s delivered and invoiced in a smooth, cross-functional end-to-end flow. Connect lead and opportunity through quote, contract, order capture, and fulfillment on one platform. Integrate your marketing automation and ERP system for campaigns, invoicing, and payments or use ServiceNow as your “core”. The result: faster cycle times, fewer fallouts, and tighter revenue control backed by governed workflows, a unified data model, and AI that both drafts and does. Orchestrate lead-to-cash Unify opportunity management, CPQ, contract management, and order orchestration so sales, service, and field teams execute end-to-end on the same platform. No more swivel-chair handoffs just connected records that keep what’s sold aligned with what’s delivered and invoiced, while maintaining a clean reporting. From quote to cash without the cracks: automate fulfillment and eliminate revenue leakage with AI-powered workflows. One data model. Value multiplied. Quotes, contracts, and changes—accelerated Use guided flows, product & service catalogs, and templates to produce quotes and agreements in minutes, then route for e-sign and booking. Teams see significant cuts in quote processing and contract cycle time when everything runs in one workspace. Fulfill faster, reduce fallout Automate order capture, validation, and exception handling. Standardize checks (credit, inventory, entitlement), while AI Agents resolve routine tasks and route edge cases, boosting fulfillment speed and first-time-right rates. MULTIPLY NOW The power of SOM Lead-to-cash, connected One platform and data model link sales, service, and fulfillment so handoffs don’t break revenue flow. ServiceNow customers have reported up to 75 % faster order fulfillment and multimillion-dollar impact within the first months of deployment. Quotes & contracts—faster. CPQ and Contract Management compress cycle times with guided flows, e-sign, and governed playbooks. ServiceNow customers report generating quotes 40 % faster and freeing sales teams from manual administrative work thanks to guided selling and millisecond-speed performance. AI that drafts—and does. Now Assist + AI Agents summarize, generate, and take action with platform guardrails and full auditability. FAQs How do we start and how quickly can we go live with ServiceNow SOM? Most teams start with a pilot focusing on a core quote‑to‑cash flow or a small set of products. Because SOM sits on the Now Platform, you can use templates and low‑code tools to go live in a matter of weeks; expand gradually to handle more complex product mixes, channels and regions as you see ROI. How does AI enhance ServiceNow SOM? Now Assist uses generative AI to draft quotes, propose cross‑sell/upsell recommendations, summarise order status, and detect anomalies (e.g., missing approvals). AI Agents can automate routine order tasks, look up inventory, and trigger workflows—reducing manual touches and speeding cycle time. How does ServiceNow SOM integrate with my existing CRM, CPQ and ERP systems? SOM is designed to connect, not replace, your current stack. It uses over 200 pre‑built IntegrationHub spokes plus open APIs to synchronize data with Salesforce, Microsoft Dynamics, SAP, Oracle and other systems. You can keep your CRM for pipeline management, CPQ for complex pricing, and ERP for invoicing, while SOM orchestrates the overall process. How is sensitive data protected? AI that protects privacy by design, shows citations for generated answers, and records decisions/actions so you can demonstrate compliance. What is ServiceNow Sales and Order Management (SOM) and what problems does it solve? ServiceNow SOM brings sales, quoting, contract management and order fulfillment onto a single workflow platform. It eliminates disconnected spreadsheets and manual handoffs by unifying CRM‑style tasks (lead/opportunity capture), CPQ processes (quotes and contracts), and ERP‑style order execution. That means faster quote‑to‑cash, fewer errors, and a more transparent customer experience. What kinds of orders and products can ServiceNow SOM handle? What proof or outcomes should we expect from ServiceNow SOM? Customers typically report shorter quote‑to‑order cycles, higher order accuracy and improved revenue capture. For example, some see 30–40 % faster order processing, fewer order errors and greater customer satisfaction because the entire sales and fulfillment chain is visible and automated end to end. Ready to make ServiceNow your core —and see value multiplied? We’ll map your priorities and tailor the first modules apps to define a plan that connects all the dots on one platform. Multiply Now