Generative AI

Intelligence that accelerates every workflow

Put GenAI to work where work already happens.

ServiceNow Generative AI isn’t another standalone tool, it is intelligence embedded across the Now Platform. With prebuilt skills, workflow-native context, and enterprise-grade governance, GenAI accelerates outcomes safely and at scale. It writes code, drafts responses, summarizes cases, and surfaces insights. All within the guardrails of your data model and processes.

Built in, not bolted on

Most GenAI tools sit on top of your workflows. ServiceNow builds them into the platform itself. Generative AI is natively integrated across IT, HR, Customer Service, and App Dev, so every prompt understands context, data, and permissions from the start. Pre-trained skills for summarization, search, and content generation deploy in days, not months, delivering measurable impact without new tools to manage.

AI you can trust, which is governed, grounded, and ready for enterprise scale.

Create and build faster

Now Assist for Creator brings the power of Generative AI to development and automation. Teams can generate scripts, flows, playbooks, spokes, and even complete apps through natural-language prompts, accelerating delivery while improving quality and consistency.

Trust by design

ServiceNow builds Generative AI with governance at its core. Every prompt and response stays within your instance, processed in-region and under full administrative control. Guardrails like Now Assist Guardian and Sensitive Data Handling ensure that privacy, bias detection, and content safety are embedded by default. With centralized monitoring and audit logs, GenAI becomes both powerful and provable, AI you can trust in production, not just in pilots.

MULTIPLY NOW

The power of Generative AI

Accelerated enterprise performance

By embedding GenAI directly into workflows, organizations have reported 33 % faster resolution, 22 % higher development throughput, and visible gains in employee and customer experience.

Transformation that scales, not experiments that stall

Unlike isolated pilots, ServiceNow GenAI drives cross-functional adoption. Once deployed in one area, like IT or HR, skills and data models extend instantly across departments, compounding value without duplication.

Measurable impact with full control

With guardrails such as Now Assist Guardian and Sensitive Data Handling, enterprises realize tangible ROI while maintaining data privacy, compliance, and regional governance.

FAQs

How do we govern safety and compliance for ServiceNow Generative AI (Now Assist)?

Use centralized guardrails (e.g., Now Assist Guardian) to monitor prompts and outputs for risky content, apply thresholds, log outcomes, and route models securely via platform controls.

How fast can we go live with ServiceNow Generative AI (Now Assist)?

Because it’s embedded, most teams configure and launch in weeks not months avoiding bespoke model-build delays and heavy integration work.

How is ServiceNow Generative AI (Now Assist) different from ServiceNow Predictive Intelligence—and how do they work together?

Predictive Intelligence (ML) classifies, clusters, and forecasts; Generative AI composes and explains. Use PI to guide actions; use GenAI to draft, summarize, and execute in context.

Is our data private and region-bound with ServiceNow Generative AI (Now Assist)?

Yes. Prompts/responses can be processed within regional boundaries; data is isolated per customer instance, and sensitive data can be masked before inference with built-in controls.

What is ServiceNow Generative AI (Now Assist) and what does it do?

GenAI is built into the Now Platform to generate content (summaries, replies, knowledge), produce automations (flows, playbooks, apps), and take next-best actions inside governed workflows across IT, HR, CSM, and more.

What change management is needed for ServiceNow Generative AI (Now Assist)?

Start with assistive use cases, publish clear guardrails, and train agents/developers on new skills. Scale to supervised autonomy where confidence is high and approvals are defined.

Where will we see value first with ServiceNow Generative AI (Now Assist)?

High-volume, repetitive work: incident/case/chat summarization, AI Search Q&A, multi-turn catalog ordering, and developer acceleration (code/flow generation)—driving measurable gains in MTTR, deflection, and developer productivity.