Sustainable AI

Ethical, Auditable & Provable

Build trust into every AI decision with privacy, provenance, and control embedded at the core of the Now Platform.

Sustainable AI on the Now Platform combines privacy, provenance, and governance in one framework. Sensitive data is masked before inference with Data Privacy for Now Assist, Q&A answers show citations to approved sources, and models are governed centrally via Generative AI Controller and the Now Assist admin console. The result is AI that’s transparent, compliant, and trusted by design.

Privacy by design

Sensitive data protection is embedded in the Now Platform architecture. With Data Privacy and Sensitive Data Handler, personally identifiable information is automatically detected and masked before it reaches any large language model. This prevents exposure without interrupting workflow performance, giving security and compliance teams confidence that AI use stays within enterprise and regulatory boundaries.

Trust isn’t a feature, it’s a framework.
Control, transparency, and compliance built into every workflow.

Transparent and Controlled AI

Now Assist Q&A and AI Search provide answers you can verify. Each response includes visible citations back to approved knowledge or catalog items, eliminating blind trust in generative outputs. The Generative AI Controller centralizes model access and policy enforcement, so admins retain full visibility and control over which models are used, where, and by whom.

Accountable by default

ServiceNow’s Responsible AI principles combined with AI Risk & Compliance and AI Control Tower provide a framework and toolset to register AI use cases, assess risk, manage controls, and maintain audit trails. From deployment through outcome review, teams can inventory models/agents, capture decisions and evidence, and monitor performance supporting alignment with frameworks like the EU AI Act. This governance approach evolves with your implementation, enabling ethical AI adoption at scale.

MULTIPLY NOW

The safety of ServiceNOW AI

Accelerate AI adoption with confidence

Build trust and accountability in your AI program from day one. ServiceNow provides a governed framework that helps enterprises deploy AI faster without compromising compliance or control.

Turn governance into a growth enabler

Centralized oversight and policy alignment reduce audit complexity, enabling teams to scale AI safely across departments and use cases.

Stay ahead of evolving regulations

ServiceNow’s Responsible AI framework and Risk & Compliance tools prepare organizations for standards like the EU AI Act, ensuring every AI initiative is defensible and future ready.

FAQs

What should our proof pack include?

AI that protects privacy by design, shows citations for generated answers, and records decisions/actions so you can demonstrate compliance.

How do we get started responsibly?

AI that protects privacy by design, shows citations for generated answers, and records decisions/actions so you can demonstrate compliance.

Can this help with audits and regulations (e.g., EU AI Act) when using AI in ServiceNow?

Yes—catalog use cases, owners, risks, and controls; keep logs and evidence end-to-end. Guardrails and audit trails make DPIAs and regulator reviews faster.

How can we trace where an answer came from when using AI in ServiceNow?

Enable grounded Q&A and AI Search so summaries include visible citations to approved knowledge, catalog items, or records—every claim is traceable.

How do we govern different models and providers within ServiceNow?

Use Generative AI Controller as a single control plane to manage provider/model access, routing, and policies—then safely expose models to flows, Virtual Agent, and custom skills.

How is sensitive data protected in ServiceNow?

Turn on Data Privacy and Sensitive Data Handler to auto-detect and mask PII in prompts/responses and redact inbound channels—minimizing exposure without losing utility.

What does “ethical, auditable & provable” AI mean on ServiceNow?

AI that’s privacy-first by design, cites its sources, and logs decisions/actions—so you can explain outcomes to users and auditors and scale with confidence.

Who approves what agents or models can do?

AI that protects privacy by design, shows citations for generated answers, and records decisions/actions so you can demonstrate compliance.

Ready to make AI that your auditors, customers, and board can trust?

Book a meeting with our experts. We’ll assess your current controls, activate privacy and provenance features on the Now Platform, and help you scale AI safely and transparently across your enterprise.

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